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Key Contact Center Business Goals for 2025

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In 2025, businesses can no longer afford to leave customer service on autopilot. Consumer expectations are rising, communication channels are multiplying, and the competition for customer loyalty is more intense than ever. That’s why contact center development is not just an option — it’s a strategic necessity for any company looking to retain customers and scale without compromising service quality.

In light of this, an increasing number of executives from large and mid-sized companies are thinking about hiring experts to handle all or a portion of their customer service. Contact center outsourcing services guarantees dependable, superior service that satisfies contemporary criteria in addition to cost optimization. Finding someone who shares your goal for service expansion is more important when selecting a partner than simply locating a service provider.

In this article, we’ll show how Global Bilgi aligns with the key goals of modern contact centers, staying in step with global trends and rising customer expectations. And perhaps, it will help you answer a crucial question: is my contact center ready for the challenges of 2025?

Global Goals for Contact Centers in 2025

To understand where the customer service industry is heading, we must take a look at its global benchmarks. According to recent research by DMG Consulting LLC, companies worldwide are setting clear strategic goals for their contact centers. Top priorities include improving customer experience (CX), increasing automation, developing self-service solutions, integrating AI, and boosting employee engagement. These goals set the direction for the industry in 2025 and leading outsourcing providers are already moving in this direction.

contact centers goals

As one of the top contact center outsourcing providers in Ukraine, Global Bilgi doesn’t just follow these trends we actively invest in them to provide our clients with best-in-class customer service.

Next, we’ll share how we are progressing across each of these focus areas to meet the industry’s global goals. So let’s begin!

Enhancing the Customer Experience

In 2025, improving the customer experience remains a top priority for most businesses. Today’s users don’t just want their issues resolved — they expect fast, thoughtful, and personalized support. The quality of CX now directly impacts customer loyalty, repeat sales, and overall brand competitiveness. Modern contact centers are no longer just “call centers” with agents answering phones. They are omnichannel, strategic touchpoints that shape how customers perceive a business.

At Global Bilgi, we focus on building seamless omnichannel customer journeys — ensuring consistent service quality across chats, phone calls, messengers, and social media. Our teams analyze customer feedback in-depth, use post-contact surveys (CSAT, CES), and continuously update communication scripts based on behavioral patterns. By combining analytics, empathetic service, and technology, we help our clients deliver a customer experience that drives loyalty and boosts their Net Promoter Score (NPS).

Development of Self-Service Systems

One of the main priorities for 2025, according to 53% of executives and managers in charge of customer experience, is the creation of self-service platforms. Since it all comes down to finding the ideal balance between customer comfort and business efficiency, we at Global Bilgi are fully aware of how important this path is.

The development of self-service solutions is essential for businesses looking to expand their assistance without sacrificing quality even though many customers still believe that speaking with a live agent is the most dependable approach to handle their problems. This is more important than ever in 2025—not to replace human agents, but to ease the strain on support lines by automating repetitive queries. This enables agents to focus on more complex requests that require empathy, flexibility, and human judgment.

Read also: Will AI replace call center agents?

At Global Bilgi, we are actively implementing intelligent IVR systems that let customers complete basic actions (checking order status, viewing account balances, making payments, updating settings, etc.) without needing to wait for an agent. AI-powered chatbots on websites and messengers respond to common inquiries 24/7, while enhanced FAQ sections and interactive knowledge bases empower customers to find answers before even contacting the call center. This approach benefits all stakeholders: customers enjoy fast, convenient service; businesses reduce pressure on contact center teams and cut service costs. This is especially valuable for companies that want to outsource their support while maintaining a high-quality digital customer experience, even in large-scale projects.

Improving Productivity

Productivity in a contact center isn’t just about how many inquiries are processed. It also means optimizing resource usage, improving speed of response, meeting service level agreements (SLAs), and minimizing idle time. For agents, productivity depends on well-structured workflows, easy-to-use tools, efficient shift planning, and the ability to focus on resolving customer issues instead of administrative tasks.

At Global Bilgi, we improve productivity by integrating CRM tools that provide instant access to customer profiles, using the ShiftSwapper WFM solution for automated schedule management, and connecting analytics systems, call transcription tools, and our in-house quality control software. Agent performance is further enhanced through continuous training and skill development. This combined approach ensures consistent operational efficiency and excellent results for our outsourcing clients.

Agent Workflow Automation

It’s simple: everything that can be automated should be. Call transcription simplifies analytics, automatic data entry into the CRM reduces After Call Work (ACW) time, predictive dialers enhance outbound agent productivity, and chatbots handle common customer inquiries instantly. The benefits of automation are clear and undeniable. By the way, we’ve already published a blog post about sales automation in contact centers. We highly recommend checking it out!

Reducing Operational Costs

Reducing operational costs is one of the most common expectations for an outsourced contact center. Businesses want to maintain service quality while optimizing spending on staffing, infrastructure, training, and technical support. For contact centers, this means continuously finding a balance between cost-efficiency and high-quality customer service.

At Global Bilgi, we achieve this through scalable project models that allow us to flexibly adjust team size based on seasonal needs. We also rely heavily on automation tools — from predictive dialers to automated reporting — and our proprietary contact center software, which enables us to handle more inquiries with fewer resources. Our workforce management (WFM) solution ensures precise shift planning, helping us forecast workloads and avoid both overstaffing and agent underutilization. This approach allows our partners to benefit from predictable and controlled contact center outsourcing costs.

Improving Agent Engagement

Employee turnover has always been a problem in the contact center sector. In addition to affecting service consistency, frequent staff turnover raises the expense of hiring and training new employees. Because of this, contact centers have made increasing engagement and retention their top aim for 2025.

We at Global Bilgi have created a thorough retention plan that includes internal career progression opportunities as well as extensive onboarding and training initiatives. We provide flexible work arrangements, including remote choices, gamify workflows, foster a strong company culture, and pay competitively. By taking a comprehensive strategy, we can increase customer satisfaction throughout all interactions, lower attrition, and create stable teams.

Update Contact Center Systems and Technologies, Investing in AI

The modernization of contact center systems and technologies has become a priority due to the rapid advancement of GenAI tools and large language models (LLMs). In just a few short years, the market has transformed significantly. Today, AI no longer threatens to replace human agents — instead, it assists them: automating repetitive tasks, speeding up inquiry processing, and enhancing analytics. This is why 35.6% of DMG Consulting survey participants consider investing in AI to be a crucial step toward improving contact center operations. At Global Bilgi, we integrate the latest tools into daily workflows to relieve agents from routine work and allow them to focus on cases that truly require a human approach.

Enhancing Security and Regulatory Compliance

Strengthening data security and maintaining regulatory compliance remain key priorities for contact centers. Protecting customer personal data, ensuring secure internal processes, and adhering to legal standards are all directly tied to a company’s reputation. As data volumes continue to grow and regulatory requirements become stricter, businesses must implement effective security policies regardless of their work format — whether on-site, remote, or hybrid.

At Global Bilgi, we treat security as part of our corporate culture. That’s why we use advanced tools for access control, data encryption, call analytics, and AI-powered solutions that detect suspicious behavior and help respond to incidents in a timely manner. This proactive approach allows us to minimize fraud risks while maintaining a high level of service quality.

Expanding Digital Channels

In 2025, expanding digital communication channels is no longer just a trend — it’s a necessity. Customers expect to contact a company in the way that’s most convenient for them — whether by phone, chat, messenger, or email — and receive consistently high-quality service. Providing flexibility in communication channels boosts customer satisfaction, shortens resolution times, and creates a more seamless customer experience.

At Global Bilgi, we offer comprehensive support across all major digital channels: phone, live website chats, social media chats, popular messengers (Viber, Telegram, WhatsApp), and email. Regardless of the channel, we guarantee the highest quality digital customer experience, SLA compliance, and flexible project scalability. This enables our partners to be closer to their customers — at the right time, in the right place, and through the right channel.

Integration of Contact Center and Back-Office Services

The integration of contact centers and back-office departments is a logical direction in the evolution of business process outsourcing (BPO), and its importance continues to grow each year. Exceptional customer experience cannot be achieved without seamless cooperation between the front office and the behind-the-scenes professionals — those responsible for order processing, payment handling, document preparation, and more. As a result, more companies are viewing this integration as essential to improving operational efficiency and reducing costs.

At Global Bilgi, we offer clients not only high-quality contact center outsourcing, but also comprehensive back-office services. Our solutions include processing requests, payments, documentation, logistics support, and other critical business processes. We automate routine tasks, implement tools to track performance metrics, and provide a stable team of professionals. With a flexible project launch model tailored to your specific business needs, we help reduce the workload on internal teams and allow companies to focus on growth.

Strengthening Business Continuity

Ensuring business continuity and being prepared for recovery after crises is not just a technical requirement — it is a strategic priority for any contact center. At Global Bilgi, we’ve already shared our experience operating under crisis conditions and martial law. You can read more in our materials here and here. In general, strengthening continuity includes regular data backups, mirrored servers, distributed infrastructure, and the ability to scale quickly and activate backup resources. We ensure uninterrupted project operations even during emergencies — something our partners in Ukraine and around the world deeply value.

Conclusion

In 2025, the development of contact centers is inseparable from technological transformation, automation, and a strong focus on customer experience quality. Companies expect more than just call handling — they need a strategic partner who can deliver stability, scalability, and results.

Global Bilgi moves in step with the industry’s core objectives, implementing cutting-edge solutions, improving service, and maintaining the flexibility each client needs. We don’t just complete tasks — we help businesses grow. So if you’re looking for a reliable contact center outsourcing partner, reach out to us via the Contact Us form. We’d be happy to show you all the benefits of working with Global Bilgi.

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Фахівець з маркетингу компанії Global Bilgi
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