Dmytro Serbeniuk

The global healthcare market is rapidly growing. This is driven by the increasing elderly population, the rise in chronic diseases, and other factors. The healthcare sector, like any other service industry, demands excellent service to improve patient engagement and…

In 2024, the global retail market continues its transformation under the influence of new technologies, economic uncertainty, and shifting consumer behavior. As global retail chains aim to integrate physical and online stores, the trend toward omnichannel customer support…

More institutions are finding themselves under pressure to deliver quick, dependable, and individualized service as a result of growing public access to financial services and the rise of digitalization. In the struggle for loyalty, the customer experience is increasingly…

Customer service is the differentiating attribute that distinguishes your company from competitors who provide identical products or services. If I were to summarize the basic purpose of customer service in one word, I would say “loyalty.” This is especially true…

Modern company is characterized by fast technical change and increasing customer demand. This pressure is felt most strongly by IT and telecommunications companies. Rising competition and constant technological advancement demand them to not only innovate products and…

I enjoy shopping online. And before writing this article, I reflected on my own online purchasing experience. I’d want to share something with you. For more than ten years, I’ve purchased sneakers from the same brand. From a single internet store. I’m not a…

Since 2003, the Net Promoter Score (NPS) has been recognized as a trustworthy and accurate indicator of customer loyalty. However, the world is changing, new technologies are emerging, and consumers today have virtually endless options for products and services. In this…

Customer Experience Management (CXM) is a systematic method to managing interactions between a business and its customers, with the purpose of improving the entire customer experience at all touchpoints. It entails gathering, evaluating, and using consumer data to generate…