Dmytro Serbeniuk

In modern business, the back office is a crucial component that ensures the effective functioning of a company. But what is the back office essentially? How does the back office differ from the front office, and what advantages does outsourcing back-office provide? This…

What is Customer Effort Score (CES) from a marketing perspective? The Customer Effort Score (CES) is a survey used to determine how easily customers interacted with your company to meet their needs. This interaction could involve customer support, purchasing, sales, and…